FYP MINOR 01 - AUDIO VISUAL

FYP MINOR - AUDIO VISUAL

FYP MINOR 01 - EXHIBITION BOOTH

EXHIBITION BOOTH

FYP - OLD CONCEPT BOARD

OLD CONCEPT BOARD

Chapter 11 REFERENCE

11.1 link

Pepperidge Farm Website
http://www.pepperidgefarm.com/About.aspx
Pepperidge Farm Campaign
http://www.butdoctorihatepink.com/2010_10_01_archive.html
Advertisement of Pepperidge Farm
http://www.adweek.com/news/advertising-­‐branding/ad-­‐day-­‐milano-­‐cookies-­‐148058
Food Industry
http://www.mida.gov.my/env3/index.php?page=food-­‐industries
Pepperidge Farm Packaging
http://www.amazon.com/Pepperidge-­‐Farm-­‐Milano-­‐Collection-­‐Variety/dp/B001GSFDXE 

Chapter 10 PRECEDENT STUDIES

10.1 Advertising Strategy

 

Chapter 9 MARKET RESEARCH

9.1 Marketplace Research

AEON Seremban 2 Shopping Centre

Cold Storage Alamanda

I have visited a few hypermarkets to research on Pepperidge Farm cookies regarding the price and placement in comparison with its competitors. The Pepperidge Farm cookies sales at the rack together other competitor products, unlike some of the product they have their own shelve.

9.2 Market Observation

9.3 Online Survey

Chapter 8 TARGET AUDIENCE

8.1 Proposed Primary Target Audience 

8.1.1 Demographics

8.1.2 Psychographics