Chapter 7 SWOT ANALYSIS

7.1 Strength -­‐  Leading Brand -­‐  Variety of choices -­‐  Consistently quality of food -­‐  Fast service -­‐  Capabilities	7.2 Weakness -­‐  Low consumer retention -­‐  lack of offers / promotion / advertisement -­‐  Poor access to distribution -­‐  Do not have own retail shop
7.3 Opportunities -­‐  New cookies for special occasion -­‐  Growing market of cookies -­‐  Inspire new markets -­‐  Global Influences -­‐  Target Markets	7.4 Threats -­‐  Customer will decrease because it is too expensive -­‐  The market currently dominated by Oreo -­‐  Tax increases -­‐  Market demand -­‐  New contraacts