4.1Current Consumers’ Characteristics
4.1.1 Demographics
4.1.1 Demographics
4.1.2 Psychographics
4.2 Stakeholders’ Characteristics
4.2.1 Primary
-‐ Employees
They contribute to the company on a regular basis in exchange for compensation.
-‐ Consumers
They spend money to buy products or goods, which produced by the company for the personal use.
-‐ Distributors
They territory in which to sell and deliver Pepperidge Farm branded Bakery or Snacks products to retail stores or hypermarkets.
4.2.2 Secondary
-‐ Media
Helps to promote the brand or products of the company and create awareness among consumer too.
4.2.1 Primary
-‐ Employees
They contribute to the company on a regular basis in exchange for compensation.
-‐ Consumers
They spend money to buy products or goods, which produced by the company for the personal use.
-‐ Distributors
They territory in which to sell and deliver Pepperidge Farm branded Bakery or Snacks products to retail stores or hypermarkets.
4.2.2 Secondary
-‐ Media
Helps to promote the brand or products of the company and create awareness among consumer too.
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