Chapter 6 COMPETITORS

6.1 Direct Competitors 

6.1.1 Oreo

Introduction:

Oreo is a United States style sandwich cookie. The Oreo biscuit was first developed and produces by the National Biscuit Company. Oreo is wildly popular, in fact , that it’s the world’s best-selling cookie. These days, it can be found in more than 100 countries. The original Oreo’s cookie-to-cream ratio 71 percent cookie, 29 percent, according to the time. Now oreo also come in varieties of flavor.

Strengths: Branding,partnerships with companies, distribution channel
Weakness: Sales Declining,the products with fat and calories, some varieties and flavors can’t be found everywhere, limited ability to raise price due to competitor’s low price. Special Features: World’s best selling Cookie, various selection of flavor, can be found easily
Advertisement: TV Commercial, Website, Poster, Social Network

6.1.2 Julie’s (Sandwich)

Introduction:

Julie's commitment to "bake better biscuits" is targeted on quality food safety and hygiene, by using selected premium ingredients free from harmful artificial additives and coloring. It has always been the company's prime interest to build long-term consumer confidence and trust in its products, comprising a variety of crackers, cream sandwiches, wafer rolls, waffles, wafer and cookies
Product Features: Convenient packaging 
Advertisement:Website, New Packaging
Strength: It is distributor to everywhere, easy to buy

6.1.3 Munchy’s (Lexus)

Introduction :

Today, almost 60 countries are taking a big bite out of Munchy’s, Malaysia numero uno homegrown biscuits, wafers and water sticks. Munchy’s biscuit connoisseurs grew up on the heavenly smells of freshly-baked handmade biscuits. Munchy’s Lexus are delectable coated biscuits that destined to win over customer’s heart with its chocolaty richness. Only available in one flavor – chocolate. This is because chocolate is the best ingredient for love. Lexus Choco Coated Cream Biscuits are the best shared with customer’s loved ones.

Special Features: Extra Chocolate chips, Various of flavor
Advertisement: Booth, Poster Social Network
Strength: Various of product, Available in all hypermarkets, supermarket, convenience store and markets.

6.2 Indirect competitors 

6.2.1 Hup Seng

Introduction :

Hup Seng is one of the oldest biscuit companies in Malaysia. The company is 51% controlled by the Kerk family, including Kerk Choo Ting, former deputy president of Gerakan and former deputy agriculture agro-based industries minister. Hup Seng is the market leader in crackers, in particular cream crackers which account for about 40% of sales and other crackers like sweetened crackers account for another 20%.Hup Seng crackers consist of mainly raw materials (flour, sugar and palm oil).

Advertisement: Social Network, Website
Strength: Affordable price, always in good quality
Weakness: Lack of flavor to choose, no stand alone store, lack of promotions and events.